Loved an article spotted in the Sydney Morning Herald last week BP's spin doctors can now breathe easy by Julian Lee. Somewhat ironic that it could be found in the section on Media and Marketing, because this presumably is mostly only read by those in that industry.
In essence the article is the sorry tale of the mighty green-wash attempt that BP has been pushing down our throats for the last ten or so years. Short of attempting to market the US military as "liberators" of Iraq ( I believe that job was largely taken up by Liar Supertarts Burson-Martsellar) this has to be among the most laughable PR exercises ever.
BP - known as Brittish Petroleum to most of us - seriously attempted to re-brand itself as "Beyond Petroleum". Yep suddenly one of the worlds biggest petro-chemical corporate monsters really truly deeply cared about the environment.
Me and my little bunch of greeny freaky friends were rather amused from the start - and the big rumour was they were spending substantially more on advertising their new found enviro credentials than actually doing anything about it.
Sure they bought a couple of little solar start-ups, but nothing that would get in the way of their far more serious business of selling oil and the by-products.
Well it now appears all fears were justified..like all cons it crumbles in the end,
But it is yet another example as to why we cannot trust commercial media or news outlets that are not constantly vigilant against this level of mass PR. The amount of money and energy that such mighty corporations can pump into such concepts is staggering, and such campaigns can largely be taken seriously even when they are as dumb as this one...
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